Here's to the Crazy Ones

A poem by Apple Computer, written years ago, that has since disappeared from their website.

Here’s to the crazy ones.
  The misfits.
    The rebels.
      The troublemakers.
        The round pegs in the square holes.

The ones who see things differently.
They’re not fond of rules.
     And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
     disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
     Because they change things.

They invent.  They imagine.  They heal.
  They explore.  They create.  They inspire.
    They push the human race forward.

Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?

We make tools for these kinds of people.

While some see them as the crazy ones,
  we see genius.

Because the people who are crazy enough to think
they can change the world, are the ones who do.

Comments?

This entry was posted on Saturday, November 11th, 2006 at 8:35pm by Matt Pat and is filed under Thought Provoking. You can follow any responses to this entry through the Atom feed. You can skip to the end and leave a response. Pinging is currently not allowed.

16 Responses to “Here's to the Crazy Ones”

  1. Em Says:
    November 11th, 2006 at 8:52pm I believe
  2. The_Wanderer Says:
    November 11th, 2006 at 9:11pm I find it sad that it's not on their website any more. {cry}
  3. Matt Pat Says:
    November 11th, 2006 at 9:15pm It used to be here:

    http://www.apple.com/thinkdifferent/

    It wasn't linked to from anywhere in their website... it was just there for people who happened to stumble upon it, a nice testament to their philosophy.

    It came down when they announced their switch to Intel processors.

    They had no need to remove it... I guess they themselves didn't think they could live up to it anymore.
  4. Elizabeth Says:
    November 11th, 2006 at 9:17pm That's deep. I like it a lot...too bad they took it down. {frown}
  5. Matt Pat Says:
    November 11th, 2006 at 9:20pm The commercial, for anyone who wants to check it out (copy and paste the address):

    http://www.youtube.com/watch?v=4oAB83Z1ydE

    It doesn't have the whole poem, but most of it. {smile}
  6. Alicia Says:
    November 11th, 2006 at 9:28pm Amen.
  7. Matt Pat Says:
    November 11th, 2006 at 9:34pm It's like the first post... just, in another language.

    ... {tongue} Not to diminish at all the gravity of the post.

    Seriously though... I know what you both mean. It's an awesome poem. Kinda' makes you wonder though, being written by a corporation...
  8. Alicia Says:
    November 11th, 2006 at 9:46pm Corporation or not, it's still a good message. I get what you mean though; it could even be used for propa ganda purposes.
  9. The_Wanderer Says:
    November 11th, 2006 at 9:53pm [The poem] has been noted that the slogan is grammatically incorrect, and should be "Think Differently" instead, though this was done deliberately to make their point [citation needed]. The slogan can also be read as telling you what to think (for example, "Think Big") rather than how to think — removing the grammatical error. "Think Different" also responds to long-time IBM slogan, "Think." Critics have charged that Apple has tried to associate its brand with historic figures who may not have approved of Apple's products. Supporters of Apple argued that they were paying tribute to the figures in question. Also, some of these people, such as Albert Einstein, were not even alive during Apple's existence, which helps support this argument.

    From: http://en.wikipedia.org/wiki/Think_Different
  10. The_Wanderer Says:
    November 11th, 2006 at 9:58pm u mean propaganda {tongue}
  11. Danielle Says:
    November 11th, 2006 at 11:30pm I like it. It's too bad they took it down.
  12. Becca Says:
    November 11th, 2006 at 11:36pm that sounds like me, it's scary.

    and yes, i do believe in thinking different[ly]. it's the only way to go. craziness=awesomeness, and normality=overrated.
  13. Beth Says:
    November 12th, 2006 at 1:25am That's pretty dumb of them....grammar and dead historical figures? That's stupid. This is a fantastic poem, and I think Apple is stupid for getting rid of it
  14. Matt Pat Says:
    November 12th, 2006 at 1:29am Here here!
  15. The_Wanderer Says:
    November 14th, 2006 at 12:43am yeh, I'm told I'm pretty unique {tongue}
    I mean comin, who's ever heard of a computer nerd that gets any? Maybe I'm just conflicted lol
  16. The_Wanderer Says:
    November 14th, 2006 at 12:45am **comon

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